Privacy Policy
Red Bull North America, Inc. (“Red Bull”) respects your privacy. This Privacy Policy sets forth how we handle information we obtain from you and learn about you when you visit our websites, including our main site at http://www.redbullusa.com/. This Privacy Policy addresses the following:
· The information we collect;
· Access to your information by third parties;
· The choices that are available to you regarding how the information is used and to whom it is disseminated;
· Your rights to access and correct or update your personally identifiable information; and
· Our pledge to have reasonable security procedures that are in place to protect the loss, misuse or alteration of information under our control.
Information We Collect and How We Use It
Red Bull may collect two types of information about you when you visit our site: personal information (including, by way of example only, your name, address, telephone number and email address) and non-personal, aggregate information (such as information regarding the pages on our site that you have visited and your IP address).
1. Personally Identifiable Information
The only personally identifying information that we collect and store about you is the information that you choose to provide to us. For example, we gather your personally identifiable information when you send us an email or submit an entry to a contest. We will use this information to respond to your email or to notify contest winners. We also may use the information to send you notifications about our products and about Red Bull events.
2. Non-Personally Identifiable Information
We collect and use non-personally identifiable information about you in the following ways:
a. Referrers, IP Addresses and Other Non-Personal Information
Red Bull collects information through “referrers”, IP addresses and various environmental variables. A “referrer” is information the web browser passes along to the Red Bull web server that references the URL from which you came. The “IP address” is a number used by computers on the network to identify your computer so that data can be transmitted to you. “Environmental variables” include, among other things, the domain from which you access the Internet, the time you accessed our website, the types of web browser and operating system or platform used, the Internet address of the websites you left to visit Red Bull, the names of the pages you visit while at our website and the Internet address of the website you then visit. We collect all of this information to allow us to detect broad demographic trends, to provide information tailored to your interests and to enhance your experience on Red Bull’s websites.
b. Profiling
To help us improve our websites and to ensure that we make every effort to provide you with information that is of interest to you, we may merge your personally identifiable information with click-stream data and other data we have (including offline data). We will provide notice of this, as well as an opportunity to opt-out of it, at the time and place of information collection and before data is entered into our system. We may also develop a non-identifiable profile on you based on the pages within our site that you visit.
3. Sharing Your Information With Third Parties
We only share your personally identifiable information (such as your name, address, email address and telephone number) with our parent and affiliates and trusted third party partners, and only if you have given us permission to do so. These companies are prohibited from using that information for any purpose other than the purposes stated at the time of information collection.
4. Links
The Site may include links to third party websites. Such links are not an endorsement by Red Bull of those websites and/or the products or services offered on those websites. Third party websites may have different privacy policies, and Red Bull is not responsible for the privacy practices of those third party websites. If you click on a link to a third party website, Red Bull encourages you to check the privacy policy of that website, as it may differ substantially from that of this Privacy Policy. Red Bull makes no representations or warranties nor is Red Bull responsible for the privacy policies of any websites other than the Site. If you decide to access any third party links appearing on the Site, you do so at your own risk.
5. Notification of Changes
If we decide to change our privacy policy, we will notify you and post those changes on our website so you will always be aware of what information we collect, how we use it and under circumstances we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by way of an email. You will then have a choice as to whether or not we use your information in this different manner. We will use information in accordance with the privacy policy in effect at the time that the information was collected.
6. Merger, Sale, Bankruptcy
In the event that Red Bull is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.
7. Special Policy Regarding Information from Children Under Thirteen
Red Bull is not targeted to children under the age of 13 and we do not knowingly collect personally identifiable information from any child under the age of 13 without parental consent. When we do receive such information, we delete it as soon as we discover it and do not use it or share it with third parties.
8. International Users
If you are accessing this site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site, which are governed by U.S. law, this Privacy Notice, and our Terms and Conditions policy, you are transferring your personal information to the United States and you consent to that transfer.
Choice
Red Bull provides the following choices regarding the use of your information:
· You may choose not to provide us with any contact information.
· You may choose to provide us with personal information, but choose to opt-out from having your information shared with third parties.
· If you would like to unsubscribe to any of our services or would like us to remove you from any of our on-line mailing lists, send an email to feedback@us.redbull.com. Please include your name and email address in the body of the message.
· You may access the personal information we have collected about you and correct any inaccuracies by sending an email to feedback@us.redbull.com.
Cookies
Red Bull may use cookies to facilitate your experience at our website. By way of example only, cookies may be used to facilitate entry into protected areas, or to remember user preferences. Cookies may be disabled or deleted in your browser’s preferences, but some areas of the site may require cookies in order to function properly.
Security
We take every precaution to protect your information from inadvertent disclosure and intrusion by third parties. If you have questions about the security at our websites, you can send an email to feedback@us.redbull.com.
